Contacts
 

Event Organization
 

Norbert Katona
Phone: +36 30 996 1321
Email: katona.norbert@mmsz.eu

Ágnes Kovács
Phone: +36 30 175 3339
Email: kovacs.agnes@mmsz.eu

 

Billing Inquiries

Violetta Juhász
Phone: +36 20 504 30 48
Email: juhasz.violetta@mmsz.eu

 

Registration

Ildikó Csicsári
Phone: +36 30 297 21 39
Email: csicsari.ildiko@mmsz.eu

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The ultimate marketing & business summit
Marketing Summit Budapest is one of the most significant B2B and business summits, 
providing an exclusive platform for leaders and professionals from the worlds of marketing, communication, and business. The event prepares participants to successfully address the challenges of marketing, communication, and business, while also helping them effectively implement the latest technological solutions.

In 2026, the exceptional event will once again take place in the impressive surroundings of MÜPA Budapest. This year, every attendee will enjoy comfortable seating, as Marketing Summit will also take over the Bartók Béla National Concert Hall, creating the largest marketing stage in Hungary.
STAGES
02
Sector Stage

SECTOR STAGE

CAPACITY: 450 attendees

FESTIVAL THEATRE HALL

Presenting strategies, innovations, and case studies from the industries with the largest marketing budgets.

01
Main Stage

Main stage

CAPACITY: 1000 attendees

BARTÓK BÉLA NATIONAL CONCERT HALL

Global strategies and trends, the role and future of AI, and the latest developments in the media landscape.

03
Workshop Stage

WORKSHOP STAGE

CAPACITY: 80 attendees / workshop

GLASS HALL

Practice-oriented workshops led by leading Hungarian professionals, focusing on the hottest industry topics. Spaces are limited, and participation requires prior registration.

Marketing Summit 2026

Programok

Speakers
and detailed
public.programs.soon_3
coming soon
Rooms
Programs
by rooms
  • 01
    MAIN STAGE
  • 02
    SECTOR STAGE
  • 03
    WORKSHOP STAGE

  •  

    (The organizers reserve the right to make changes in the program)

     

    Strategic Marketing & Business Transformation

    Global marketing trends and strategies, AI and marketing technology case studies, media and media market transformation

    Trends & Strategies
    Marketing Reset: The New Balance
    The Attention Economy: Why Reach Doesn’t Matter If No One Is Paying Attention
    The Vibe Economy: Intuition, Creativity, and AI in Decision-Making
    The Creator Economy and the Future of Brand Partnerships
    Marketing 2027: The AI-Native Marketing Organisation
    The CMO Agenda - From Strategic Focus to Execution
    Digital & AI
    Data-marketing as a Revenue Engine
    First-Party Data Strategy: Turning Data into Business Value
    Measuring the Customer Experience: Customer Experience as a Growth Driver
    The right AI Marketing Stack: Difficulties in selecting the right tools
    Integration and Scalability: Implementation and usage of new technologies
    Usage of AI in Marketing: The Future of Marketing Technology
    Attention Economy: Media, Content & Growth
    From Search to Play: How Gaming and AI Redefine Brand Discovery in Asia
    The Future of Streaming: Monetization, Advertising and Global Expansion
    The New Media Mix - How Brand Media Strategies Are Changing in the Era of AI, Retail Media and Fragmented Attention
    What Actually Drives Growth? From ROMI to Marketing Mix Modelling in Global Expansion
    Marketing 2030: What Comes Next

  •  

    (The organizers reserve the right to make changes in the program)

     

    Industry Marketing Transformation

    Presenting strategies, innovations, and case studies from industries with the largest marketing budgets

     

    The Sector-Driven Future of Marketing
    How are marketing strategies evolving across industries, and why is sector-specific thinking becoming a key competitive advantage?
    FMCG, Retail & Commerce
    Retail Media and the Power Shift in Commerce
    How are commerce platforms taking over media control, and what does this mean for brands?
    AI in FMCG Marketing: From Forecasting to Personalisation
    AI az előrejelzéstől a személyre szabásig
    The New Shopper Journey: Commerce, Content and Data

    How is the customer journey evolving in a digital, content- and data-driven environment?

    Retail vs Brand vs Platform – Kié a vásárló?
    Telco, Tech & Digital-First Brands
    AI-Driven Growth in Digital-First Brands
    How are brands building rapid growth on AI foundations?
    Telco Marketing in a Saturated Market
    How are providers differentiating themselves in an oversaturated market?
    Subscription and Recurring Revenue Growth
    Subscription models and long-term customer value
    Platform vs Brand - Who Truly Builds Loyalty?
    Finance, Insurance & Fintech
    Financial Services Marketing in the AI Age
    The new operating model of banking marketing
    The Value of Trust: Growth Beyond Acquisition
    Trust as a business driver
    Pricing, Trust or Convenience?
    What truly influences decision-making?
    Trust, Data and Personalisation - What Drives Financial Growth?
    Energy & Mobility
    Data, Platforms and Power: The New Energy Marketing Model
    Data-driven marketing in the energy sector
    Automotive Marketing in the EV Transition
    The transformation of automotive marketing
    AI, Data and Predictive Marketing in Mobility
    Competitive advantage through AI and data
    Car, Energy or Platform – Who Will Own the Customer?
    Healthcare, Pharma & Experience Industries
    AI in Patient Experience and Healthcare Marketing
    The future of healthcare marketing
    Phamra Marketing in the Age of Personalisation
    Personalised solutions as a competitive advantage
    The Experience Economy in Health & Travel
    Experience-driven growth in focus
    How Culture, Content and Platforms Reshape the Experience

  •  

    (The organizers reserve the right to make changes in the program)

    Practice-oriented workshops led by leading Hungarian professionals, focusing on the hottest industry topics.

    Workshops are exclusively available with an ALL ACCESS PASS ticket and prior registration. Detailed registration information will be continuously sent to eligible participants. Spaces are limited, and each ticket grants access to a maximum of 2 workshops.

     

    #1 Digital OOH Media Planning: Designing Data-Driven Outdoor Campaigns
    #2 AI-Powered Marketing Workflow – From Idea to Optimisation: End-to-End Campaign Automation
    How a modern marketing workflow is built where AI supports the entire process, from idea generation and creative production to campaign optimisation.
    Read More

    Topics:

    • The role of AI in campaign planning
    • Creative generation (copy, image, video)
    • Campaign automation
    • Performance optimisation with AI
    • End-to-end workflow models
     

    What will participants take away?

    • Practical workflow models
    • AI tool stack recommendations
    • Campaign planning templates
    #3 Customer Journey & CRM Orchestration – Data-Driven Customer Experience and Growth
    How to build a customer journey based not on campaigns, but on continuous, data-driven interactions.
    Read More

    Topics:

    • Customer journey mapping
    • The role of CRM and CDP
    • Data-driven personalisation
    • Lifecycle marketing
    • Automated communication
     

    What will participants take away?

    • Customer journey frameworks
    • CRM use cases
    • Growth models focused on customer value
    #4 AI in Practice – Prompting, Tools and Real Marketing Use Cases
    This workshop demonstrates how marketers use AI on a daily basis – not in theory, but through practical examples.
    Read More

    Topics:

    • Prompting techniques
    • Content generation
    • Campaign planning with AI
    • Comparison of AI tools
    • Workflow integration
     

    What will participants take away?

    • Ready-to-use prompts
    • Tool recommendations
    • Daily usage models
    #5 Marketing ROI & Budget Allocation – What Should We Spend On and Why?
    One of marketing’s most important questions: how to allocate budgets in a way that drives real growth.
    Read More

    Topics:

    • ROMI, ROAS, incrementality
    • Balancing brand and performance
    • Marketing mix models
    • Budget allocation
    • Decision-making
     

    What will participants take away?

    • Decision-making frameworks
    • Budget allocation models
    • Measurement fundamentals
    #6 First-Party Data & Tracking in 2026 – Data, Measurement and Targeting in a Cookieless World

    How marketing measurement and targeting work in the post-third-party-cookie era.

    Read More

    Topics:

    • How marketing measurement and targeting work in the post-third-party-cookie era
    • First-party data strategy
    • Data collection and activation
    • The role of CDPs
    • Attribution models
    • Privacy and regulation
     

    What will participants take away?

    • Foundations of data strategy
    • Measurement models
    • Tracking solutions
Programs
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The most important driving force
Sponsors
The Summit community is a vibrant, strong and active network. We are proud that more and more supporters are actively embracing the mission of Marketing Summit, helping showcase the power and capabilities of marketing both in Hungary and internationally.
Main Rossmann
Platina Foodora
Diamond One
Gold Cupra
Gold Leadoo Marketing Technologies
Gold Libri
Gold MasterCard
Gold MBH
Gold Philip Morris
Gold RTL
Gold OTP Simple Pay
Silver OTP travel
Együttműködő partner JC Decaux
Awards Night
During the Campaign Signature Awards Night, we present the Tonk Emil Lifetime Achievement Award, recognising an outstanding and accomplished professional career. The evening also marks the announcement of Hungary’s nominee for the international European Marketer of the Year recognition. Throughout the gala, we celebrate the leaders and teams behind the country’s most successful brands, as well as the most talented brand managers. The co-organiser of the evening is Campaign CEE.
MMSZ Tonk Emil
Lifetime Achievement Award
The lifetime achievement award, named after Tonk Emil, co-founder of the association, recognises a distinguished and accomplished professional career dedicated to the advancement of the marketing profession as a whole. The award is presented each year at Marketing Summit, the industry’s premier summit, in a ceremonial setting.

Previous award recipients:

2025 – Dr István Piskóti
2024 – Dr Örs Megyer
2023 – Dr Mária Törőcsik
2022 – Dr Ildikó Fazekas
2021 – Tonk Emil (posthumously)
2018 – Dr József Kandikó
2017 – Dr Dezső Molnár
2016 – Dr Istvánné Hoffmann
2015 – Dr Pál Tomcsányi
Olvass tovább
HUNGARIAN MARKETER
OF THE YEAR
Every year, the European Marketing Confederation (EMC), representing Europe’s marketing associations, seeks out the decision-makers with the greatest marketing impact across Europe who are also highly successful on the international stage. Nominated by the Hungarian Marketing Association, Béla Szabó represented Hungary in 2024, Zsófia Bánhegyi in 2025, and Ádám Mérő this year in this prestigious competition. Hungary’s next nominee will be announced during the Marketing Summit Awards Night.
Olvass tovább
SIGNATURE BRANDS
The Signature Awards portfolio continues to expand: in 2026, the award family will be complemented for the first time by the Signature Brands Award. The Signature Brand Award recognises the leaders behind the most successful and high-performing brands, as well as the teams driving those brands forward.
Olvass tovább
Signature 40
Founded by Ádám Vaszary and Márton Nagy, and created in cooperation with the Hungarian Marketing Association, the Signature 40 platform will compile its list of top trade and brand managers, as well as communication professionals, for the fourth time in 2026. The Top Brand Manager list is presented every year at Marketing Summit.
Olvass tovább

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